Posted in Why Research on Apr 30, 2025
What are the Types of Research?
BASIC RESEARCH
The main motivation for this research is knowledge dissemination. It is a non-commercial research. For example, an experiment is a good example of basic research.
APPLIED RESEARCH
Applied research is focused on analyzing and solving real-life problems. It helps to solve problems with scientific methods. It plays an important role in solving problems that affect the overall well-being of people.
PROBLEM-ORIENTED RESEARCH
Problem-oriented research is carried out to understand exactly what the problem is in order to find relevant solutions.
PROBLEM-S...
Posted in Why Research on Apr 30, 2025
What is Mystery Shopper Research? How?
Mystery shopper surveys are used to regularly monitor the personnel serving today and to improve their personal performance. Because, in order not to miss the existing / potential customers who have contacted our service point, the provision of accurate / complete / sufficient information and service continues to increase its importance with the effect of the increasing competition day by day in order not to miss the "hand" customer.
Mystery Shopper Research is carried out to determine the performance of employees in complying with corporate ethical rules...
Posted in Why Research on Apr 30, 2025
What is Qualitative Research?
It is possible to define qualitative research as research in which qualitative data collection methods such as observation, interview and document analysis are used, and a qualitative process is followed to reveal perceptions and events in a realistic and holistic way in the natural environment. In qualitative research, it is not the goal to reach numerical data, majority or minority ideas. In qualitative research, as in quantitative research, the weight of attitudes and behaviors is measured, not their direction. The reasons for the underlying factors of attitude...
Posted in statistics on Apr 30, 2025
What is Quantitative Research
These are the types of research that reveal facts and events in an observable, measurable and numerically expressible way by objectifying them.
Research in natural sciences such as biology, chemistry, physics, and engineering is based on observation and measurement.
Research in which observations and measurements can be repeated and done objectively is called quantitative, quantitative research
What is the Purpose of Quantitative Research? It is to measure the social behavior of individuals objectively through observation, experiment and testing and to explain the...
Posted in Why Research on Apr 22, 2025
Market Research and Brand Reputation: The Importance of Perception Management
Market research is a critical tool for a business to understand its target audience and market dynamics. However, it's not enough just to understand what the market is; Brand reputation is equally important for long-term success. The impression a brand leaves on consumers can directly affect the success of a product or service. In this context, perception management is one of the key elements of building and maintaining brand reputation.
What is Brand Reputation and Perception Management?
Brand reputation refers to t...