Posted in Why Research on May 05, 2025
Market research is a critical tool for a business to understand its target audience and market dynamics. However, it's not enough just to understand what the market is; Brand reputation is equally important for long-term success. The impression a brand leaves on consumers can directly affect the success of a product or service. In this context, perception management is one of the key elements of building and maintaining brand reputation.
What is Brand Reputation and Perception Management?
Brand reputation refers to the perception of a brand on a societal, commercial, and individual level. This...
Posted in Why Research on Apr 30, 2025
What is Face-to-Face Research (PAPI)?
Face-to-face interview (PAPI):
It
is a classic type of face-to-face survey conducted one-on-one with participants with pen and paper or IP. In face-to-face surveys, interviewers are subjected to detailed and comprehensive training and pilot applications are carried out. The purpose of the pilot applications is the process of making final checks of the research before it goes to the field. Field applications are carried out in the presence of supervisors, depending on the age, gender and socio-economic status specified within the scope of the research. For ...
Posted in Why Research on Apr 30, 2025
Product, Odor, Packaging Test Research
Name, package, brand test is the evaluation of the physical and personality characteristics of the product as well as the functional features of the product. Packaging, product and name researches measure the triggering feature of the brand name, logo and packaging in consumer perception.
Product testing research is a research model carried out for the purpose of testing the properties of a product such as taste, smell and packaging of a product to be released or re-marketed, alone or together with its competitors, with or without a brand, in the eyes of ...
Posted in Why Research on Apr 30, 2025
What is Customer Satisfaction Research?
Companies that can take customer impact back to the design process "when necessary" and update themselves are the ones that succeed in realizing the "customer-oriented" working philosophy. The first move, which creates a domino effect on this chain, is given by the customer thanks to feedback. Customer satisfaction is an organization's ability to influence & acquire and retain its customer over time. Customer satisfaction research or customer satisfaction measurement is a managerial information system that regularly monitors the voice of the customer wit...
Posted in Why Research on Apr 30, 2025
What is CATI Survey Method?
CATI: It is a computer-aided telephone survey method. The CATI method, whose share is increasing day by day in developed markets, especially in America and Europe, is more efficient in many respects thanks to its technology.
In the researches conducted with CATI;
• Time: Since the time spent on transportation and data entry is eliminated, the project time is shortened by 1/4 on average.
• Budget (Cost): The fact that the surveys are conducted by phone ensures that more people are interviewed during the working time. This reduces the unit costs per survey.
• Quality: 1...