Posted in Why Research on Jun 24, 2025
Gen Z, Millennials and New Consumer Profiles
The Consumer Is Changing, Are You Ready?
Each generation grows up with its own social, economic and technological dynamics. Therefore, in order to understand consumer behavior, it is necessary to look not only at products, but also at how individuals perceive the world.
Gen Z and Y generations, who are at the center of marketing today, are reshaping strategies in many areas from the communication language of brands to product design
In this article, we discuss the consumption habits of Millennials and Generation Z, their decision-making motivations ...
Posted in Why Research on May 28, 2025
The rapidly changing dynamics of the digital world make social media and digital market research even more critical. Alongside traditional research methods, digital tools and methods have become powerful tools that enable businesses to understand customer behaviour, monitor market trends and make better strategic decisions. Especially with the growing influence of social media platforms, brands can not only track consumer preferences, but also analyse this data more quickly and effectively.
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Posted in Why Research on May 27, 2025
Social media will continue to be a cornerstone of market research. Facebook, Twitter, Instagram, LinkedIn, TikTok and other social media platforms are digital spaces where users share their daily lives, interact with brands and give emotional responses. These platforms provide valuable data for brands.
Social media analytics, help brands better understand their target audience, track consumer behaviour and optimise their content strategy. Social media analytics will not only be limited to engagement numbers; it will be supported by more i...
Posted in Why Research on May 26, 2025
Social dynamics and interaction analyses are expected to play an important role in digital market research. Consumer interactions will be the areas where brands succeed in establishing not only product or service but also emotional bonds. Posts, comments, likes and interactions on social media and digital platforms reflect the emotional states of users.
Sentiment analysis will change the way brands understand consumer feedback. By analysing emotional responses from social media interactions in more detail, brands...
Posted in Why Research on May 26, 2025
Market research helps brands to better understand the perception of their target audience. Analyzing what consumers think about the brand, what values they care about and which attributes appeal to them offers great opportunities to improve the brand's reputation. This information is vital in shaping brand messaging and creating strategies that align with customer expectations.
Benefits of Market Research:
• Customer Perception: Market research helps to understand how customers feel and think about the brand.
• Competitive Advan...