Social Dynamics and Interaction Analysis: Consumer Emotional Connections

Social dynamics and interaction analyses are expected to play an important role in digital market research. Consumer interactions will be the areas where brands succeed in establishing not only product or service but also emotional bonds. Posts, comments, likes and interactions on social media and digital platforms reflect the emotional states of users.
Sentiment analysis will change the way brands understand consumer feedback. By analysing emotional responses from social media interactions in more detail, brands will develop strategies to increase customer satisfaction. Such analyses will help brands learn from negative comments and encourage positive feedback.
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