Posted in Why Research on Mar 05, 2025
By 2025, market and public opinion research is transforming with innovative approaches such as artificial intelligence, big data analytics, real-time feedback, and behavioral insights. As consumer behavior changes rapidly, brands and government agencies are investing in new technologies to access faster, more accurate, and personalized data.
Featured Trends of 2025
1. In-Depth Analysis with Artificial Intelligence and Machine Learning
•Trending: Artificial intelligence quickly analyzes large data sets, from survey data to social media posts.
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Posted in Why Research on Sep 01, 2021
What is the Diameter Survey Method?
CAPI: It is a type of survey carried out with a computer, handheld terminal and IP. Surveyors who will be assigned to the CAPI survey type are trained as their applications. With the commands given in CAPI applications, it does not systematically allow single answer, multiple answer and question skips. In CAPI applications, the time, location and coordinates of the research can be displayed with GPS connection.
Posted in Why Research on Aug 31, 2021
Why Research?
Our country is approaching research. It is thought that the money will be wasted. Businesses and institutions that conduct research start by cutting research expenses in times of global and national crisis. The full history of these thoughts is now among the sine qua non for research, business and institutions in today's conditions. In the 1950s, the product or service that was offered to the market was the one who offered the product or service, and the one who bought the product or service in what way it was buying. The alternatives, the alternatives, were that the audience was...