What is CATI Survey Method?
CATI: It is a computer-aided telephone survey method. The CATI method, whose share is increasing day by day in developed markets, especially in America and Europe, is more efficient in many respects thanks to its technology.
In the researches conducted with CATI;
• Time: Since the time spent on transportation and data entry is eliminated, the project time is shortened by 1/4 on average.
• Budget (Cost): The fact that the surveys are conducted by phone ensures that more people are interviewed during the working time. This reduces the unit costs per survey.
• Quality: 100% audio recording of all interviews is kept. At the same time, the customer can connect live and listen to the conversation. At the end of the study, all of the audio recordings are delivered.
• Error Rate: The answers received in the classical survey method are transferred from the questionnaire to the computer. In CATI, data entry is done at the same time. This eliminates problems such as key errors while transferring from the questionnaire to the computer. For this reason, the margin of error of the research decreases and healthier results are obtained.
• CATI research is a research method that can be carried out quickly in terms of economy and field applications. It is a research method that is particularly suitable for public opinion research, election research for political parties and awareness research.
• The project team to be assigned for the CATI research is trained in detail as in other research methods and a pilot application is made for the final controls: CATI surveys are carried out under the supervision and supervision of supervisors. 20% of the interviews are listened to one-on-one on the basis of the surveyor.
• CATI shares its web-based application with its customers in order to follow up the surveys that take place in the interviews. What is a Web-Based Application Tracking System?
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