What are the Types of Research?
BASIC RESEARCH
The main motivation for this research is knowledge dissemination. It is a non-commercial research. For example, an experiment is a good example of basic research.
APPLIED RESEARCH
Applied research is focused on analyzing and solving real-life problems. It helps to solve problems with scientific methods. It plays an important role in solving problems that affect the overall well-being of people.
PROBLEM-ORIENTED RESEARCH
Problem-oriented research is carried out to understand exactly what the problem is in order to find relevant solutions.
PROBLEM-SOLVING RESEARCH
This type of research aims to help companies understand and solve their own problems. Problem-solving research uses applied research to find solutions to existing problems. Example
• Customer satisfaction survey,/font>
• Employee satisfaction survey,
• Dealer satisfaction survey,
• Mystery shopper surveys,
• Public perception and reputation survey
• Price research
Research companies use statistical techniques and methodologies in problem solving research to carry out these researches and present them to companies. Companies aim to solve their problems by making various strategic decisions and action plans with the research results they obtain from here.
The solution research company analyzes these problems of businesses and institutions in detail with its professionals, designs the questionnaire specific to the needs of the enterprises and brings it to the conclusion
Qualitative Research
It is possible to define qualitative research as research in which qualitative data collection methods such as observation, interview and document analysis are used, and a qualitative process is followed to reveal perceptions and events in a realistic and holistic way in the natural environment.
Quantitative Research
These are the types of research that reveal facts and events in an observable, measurable and numerically expressible way by objectifying them.
Research in natural sciences such as biology, chemistry, physics, and engineering is based on observation and measurement.
Research in which observations and measurements can be repeated and made objectively is called quantitative, quantitative research.
To get information about our services click