Post-Test Researches

Post-test research is implemented to determine the effectiveness and success level of an advertisement after being launched. It is about determining whether an advertisement campaign achieved the anticipated success in the course of broadcasting and publishing. The success of an advertisement campaign is affected by numerous factors such as the content of advertisement and success of the materials, media plan, target group reactions, advertisements of competitors, economic circumstances, brand preferences, etc.

Advantages of post-test surveys;

• Determines the degree of achieving the anticipated targets after broadcasting and publishing an advertisement,
• Measures the impact of advertisement on brand image and position.
• If needed, commercials are revised in parallel with the taste and demands of the target group,
• If needed, data collected for the purpose of revising the media plan for an advertisement campaign,
• Estimates the rate of return in connection with the effort and budget spent on advertisement.

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Pre-test Researches

Pre-test research is about measuring the success level that will be achieved with the advertising concepts or materials before they are used for the target group. If needed the advertising concept or materials must be revised. The main objective is to address the target group with optimum advertisements.

Advantages of pre-test surveys;

• Optimizes the advertising concepts or materials before they are used,
• Approximate level of credits to be earned through advertisements, persuasion level, the potential of making difference, etc. can be estimated,
• It is possible to foresee the approximate power of advertisements about changing the buying tendencies,
• If needed, commercials are revised in parallel with the liking and demands of the target group,
• It provides the opportunity of using the budget in the most effective manner through optimization of advertisements before launching,
• It allows taking right decisions about the media plan in connection with the advertisements,
• It gives insights about the effect of the advertisements on the brand image and position.

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