Omnibus Research;

Omnibus Research is an ideal solution for organizations that want to obtain fast and economical data in many areas such as marketing, public opinion, media and social trends  . This research model, which allows different companies to collect data from a common sample, offers great advantages in terms of both cost and time.

Research Scope and Method

CATI (Computer Aided Telephone Survey) is used as a data collection method. The research is carried out in 11 metropolitan cities representing Turkey.

The research is carried out in the provinces of Istanbul, Ankara, Izmir, Bursa, Konya, Adana, Antalya, Diyarbakır, Samsun, Zonguldak and Erzurum. The sample distribution was calculated in direct proportion to the populations of the provinces.

The research sample was formed with a confidence interval of 95% and a margin of error of ±0.03%. The study  will be carried out with a total of 1067 participants aged 15 and over.

🗓️ Work and Time Planning

• Deadline for participation: 5th day of each month 
• Report delivery window: Between the 26th day  of each month and the first week of the following month

💡 Why Omnibus Research?

• Cost-effective data collection
• Fast turnaround and reporting
• A high-quality sample representative of Turkey as a whole
• It offers the opportunity to analyze and report only for your own questions.

By participating in our omnibus research, you can easily gain strategic insights into your target audience.