What is Face-to-Face Research (PAPI)?
Face-to-face interview (PAPI):
It is a classic type of face-to-face survey conducted one-on-one with participants with pen and paper or IP. In face-to-face surveys, interviewers are subjected to detailed and comprehensive training and pilot applications are carried out. The purpose of the pilot applications is the process of making final checks of the research before it goes to the field. Field applications are carried out in the presence of supervisors, depending on the age, gender and socio-economic status specified within the scope of the research. For face-to-face interviews, the body language and diction of the interviewers are important. In order to find the participants, the interviewers knock on the doors of the households, introduce themselves and tell the participants about the purpose of the research and interview the participants who approve and meet the criteria.
The solution research company has the infrastructure to carry out face-to-face projects in 81 provinces. With its 33 years of experience in the profession, it takes all kinds of precautions in terms of not directing the participants in the interview processes, detailing open-ended questions, multi-answer, single answer, and compliance with skipping rules in order to obtain quality and accurate information from face-to-face interviews. 20% of the face-to-face surveys are checked in the field on the basis of surveyors, and 10% are checked by face-to-face supervisors on the same day and 10% by phone in the head office. If there is incorrect and incomplete information in the controls, that survey is deemed invalid and canceled.
For face-to-face interviews, customer satisfaction research, advertising tests, perception and reputation research, mystery shopper research, segmentation research, price research, public opinion research, voter trends research are generally preferred to use face-to-face research method. Participant confidence is an effective method for face-to-face research.
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