Product, Odor, Packaging Test Research
Name, package, brand test is the evaluation of the physical and personality characteristics of the product as well as the functional features of the product. Packaging, product and name researches measure the triggering feature of the brand name, logo and packaging in consumer perception. Product testing research is a research model carried out for the purpose of testing the properties of a product such as taste, smell and packaging of a product to be released or re-marketed, alone or together with its competitors, with or without a brand, in the eyes of existing or potential consumers. With the product testing research to be carried out, it can be used as data for the development and improvement of existing and new products. With years of experience in consumer product testing, we know the potential weaknesses of products and can help you make improvements.
Packaging, with product name test researches;
• Identify opinions about the functionality of your products,
• Measurements whether it is useful or not,
• Measures and compares the performance of your products,
• Provides information about how it will affect consumer behavior
• Determine what the brand and logo evoke in the mind of the consumer,
• Determines whether the brand and the company producing the product ensure its integrity,
• It is determined how easy the brand is to pronounce, how catchy it is, to what extent it can be distinguished from other brands and attract attention,
• The opinion of the consumer is taken in terms of criteria such as packaging, graphic design, color, size, persuasion to purchase, contribution to product and brand image, practicality of use, distinctiveness.
If you know what your customer wants, it becomes easier for you to meet customer expectations. Solution research company professionals are ready to inform you about how your products will affect consumer behavior in your product testing research.
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