Perception Management Strategies

Perception management is the strategies applied to ensure that brands consciously create a certain image in the minds of their target audience. These strategies focus on consistently communicating brand values, earning consumer trust, and building long-term brand loyalty.
Major Perception Management Strategies:
• Storytelling: A compelling brand story humanizes the brand and establishes an emotional connection with the target audience.
• Transparency: Transparency is critical to ensure that consumers view the brand as a trustworthy option. Being open about the functioning of products, services, and the company reinforces brand reputation.
• Social Responsibility: Brands can create a positive perception by participating in social responsibility projects and being sensitive to environmental impacts.
• Customer Experience: Providing excellent customer experience positively affects brand perception. Responding quickly to customer complaints maximizes customer satisfaction.
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