Market Research and Brand Reputation: The Importance of Perception Management
Market research is a critical tool for a business to understand its target audience and market dynamics. However, it's not enough just to understand what the market is; Brand reputation is equally important for long-term success. The impression a brand leaves on consumers can directly affect the success of a product or service. In this context, perception management is one of the key elements of building and maintaining brand reputation.
What is Brand Reputation and Perception Management?
Brand reputation refers to the perception of a brand on a societal, commercial, and individual level. This includes many factors, not only based on the quality of the product or service, but also customer service, marketing strategies, and the company's sense of social responsibility. Perception management is the process of shaping the image that the brand wants to create on its target audience. In this process, market research and analysis are used to highlight the strengths of the brand, correct its weaknesses and establish an effective connection with the target audience..
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