E-Commerce and Web Analytics: Getting to Know the Target Audience Better

With the rise of e-commerce, web analytics and e-commerce data play an indispensable role in market research. In digital market research, web analytics tools will allow us to study customer behavior in more detail. Data such as the time users spend on websites, the products they click on, and their purchasing habits will help brands get to know their target audience better.
E-commerce data will also be useful when it comes to measuring and optimizing the effectiveness of marketing campaigns. Brands can make their strategies more efficient by analyzing which campaigns lead to more conversions, which products sell more, and at which points customers abandon.
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