Digital Transformation and Perception Management

Today, perception management in the digital world is also of great importance in social media platforms and online interactions. Social media is a powerful tool that allows brands to communicate directly with their target audience. Brands can manage their brand reputation with effective posts on social media, quick responses to feedback, and interactive content.
Digital Reputation Management:
• Social Media Monitoring: Monitoring comments about the brand on social media platforms is important to detect negative perceptions early.
• Content Marketing: Brands can build trust by providing valuable information to the target audience through content such as blogs, videos, and infographics.
• Influencer Marketing: Conveying brand messages through social media influencers and influencers can shape brand perception in a way that gains the trust of the target audience.
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